OPTIONAL SERVICES




| We have a variety of optional services for your autoSTRADA website to ensure your business stands out from the rest. The optional services packages are as follows:

*All optional services can be purchased or subscribed to at anytime and are not included with standard agreement options unless otherwise outlined in your authorized agreement.






| Custom Website Theme ~ $3,000
AST will provide Client with a beautiful custom tailored website theme to attract and generate leads from Client’s target audience.

During the creation of Client’s website theme AST will make use of modern web design techniques such as fashionable color palettes, open header layouts, and stylized text effects.

The Custom Website Theme package includes:

  • Wireframe layouts to choose from
  • Color themes to choose from
  • Purchase of licensed stock photography
  • Custom designed home page
  • Up to 3 additional custom design pages
  • Content arrangement within the layout
  • Navigation menu with rollover effects and/or dropdown submenus
  • Template for secondary content pages, which includes a header, navigation, background, and footer

Your Custom Website Theme will be designed to be mobile responsive ensuring optimal display on devices including desktops/laptops, tablet computers, and smartphones / handheld mobile devices.

Any changes requested after final written approval or delivery of design files may incur additional hourly fees (see Design Policy section below).

The final website design will be provided in a web-ready HTML/CSS format along with associated assets such as images, videos, and animations.

| Banner Advertisements & Social Media ~ $300 ea. $800 4-pack

The banner ads provided with this package can be used to sell a specific product, enhance overall brand recognition, or drive traffic to acquire new leads. The banners can be created in various sizes, although it is recommended to use the Interactive Advertising Bureau’s Universal Ad Package sizes as seen here


  • Medium Rectangle - 300x250
  • Rectangle - 180x150
  • Leaderboard - 728x90
  • Wide Skyscraper - 160x600

This package includes the creation of 4 fully designed advertisements. AST is happy to provide more than 4 total advertisements to be billed at the hourly design rate or with the purchase of an additional Banner Advertisements & Social Media Package. This package can also be used to generate social media image assets.

These include:

  • Cover Photo
  • Profile Photo
  • Content Post / Marketing Image
  • Blog Post Image

All ad formats will be designed in full color with an emphasis on generating a high clickthrough rate (CTR) using new and proven industry techniques. Any changes requested after final written approval or delivery of design files may incur additional hourly fees (see Design Policy section below). The final design will be provided in a web-ready format.

| Professional Content Creation ~ $150 per page

The message that Client’s website conveys is of utmost importance to potential customers visiting the site, as well as to search engines making rank assessments. Trust in the well-educated AST communications experts to create content that catches attention and ranks well. AST communications staff members engage in continual research with the goal of creating effective copywriting in the automotive marketing arena. This copywriting package includes:

  • Copywriting Interview and analysis

  • 1 round of rewriting prior to approval

  • Purchase of licensed stock photography

  • Content arrangement within layout

Once final approval is provided by Client, the finalized content will be provided to Client and installed into Client's website. Any changes requested after final approval or delivery of content files may incur additional hourly fees (see Design Policy section below).


| Professional Logo Design ~ $600

AST will create a beautiful logo custom suited to maximize brand exposure and memorability for the intended audience. The expert designers - who are well versed in the use of typography, illustration, and color matching - will create a logo that is both unique and versatile. Logos created by AST have adorned thousands of websites as well as print materials such as T-shirts, letterheads, and even billboards!

AST will create a logo style sheet 3 options based on feedback from a creative meeting. Based on the option selected, AST will then refine and finalize the logo.

Any changes requested after final written approval or delivery of design files may incur additional hourly fees (see Design Policy section below). Upon request the final logo design will be provided in the following formats: web ready, vector, high resolution, and/or source file.