Caffeine Jolts Used-Car Industry

Posted on December 3, 2009



Michael Jackson, CEO of AutoSearch Technologies, a subsidiary of ApogeeInvent, was recently published in the National Independent Automobile Dealer Association (NIADA) magazine “Used Car Dealer.” The article titled “Bing vs. Google: Search Engine Giants Move to New Battlefield,” deals with the competing search engines effects on used car dealers. SEO methods are changing with the release of the newly updated Google search code-named Caffeine. The changes in technology will help the used-car industry become faster and more effective for dealers and consumers who use the internet to find pre-owned vehicles.

An excerpt from the article reads-

“The search engines are always trying to bring the best results to the company’s customers as well as expand its own customer base by following the latest market trends. In this day and age, you have to “fish where the fish are.” Is there a better place than social networking and social media that have millions exposed to your services?”


The article goes on to describe the ways in which the evolution of search will impact online car buying. Most important is the effect of Real Time Search Engine Indexing and how it is changing the way consumers traditionally experience the car buying process.

Read the full article starting on page 28 of the latest issue of Used Car Dealer Magazine.

Michael Jackson has more than 12 years experience in technology and business marketing management in positions of COO, VP and President for Inc500 receivables management firms. He has personally written more than $100 million in sales and is one of the architects of “Auto Search Online” for AST, along with the national listing service www.AutoHitList.com.

 

Post Show Follow up-Leedom Group 15th Annual Buy Here Pay Here National Convention

Posted on October 16, 2009

The Leedom Group BHPH Convention is always a very positive event with many enthusiastic BHPH dealers.  Attending conventions, like the Leedom Groups, always provides us with valuable insights into the current and future state of the used car industry. These insights help us further develop our industry leading software and services. This is just one thing we do to stay on top to provide our clients with the best possible technology. This year we even had several clients visit our booth to buy a secondary software application because they were so happy with their results and the developments we had made over the past year.

 At the convention, Mike D. Jackson and George Dans put on a workshop about how to generate and handle quality leads in today’s changing market environment.  It was so popular that it drew a standing room only crowd; there were about a dozen dealers who didn’t even have a place to sit. The audience was so engaged people were shouting out questions and answers.  Throughout the rest of the convention, several dealers came by the booth to thank us for putting on such a powerful and informative workshop.


Leedom Group 15th Annual Buy Here Pay Here National Convention

Posted on October 9, 2009

AST Inc. will be attending the Leedom Group 15th Annual Buy Here Pay Here National Convention October 12-14, 2009 at Caesars Palace, Las Vegas. At this year’s convention AST has partnered with “The George Dans Group” as a silver sponsor. Mike D. Jackson and George Dans will be holding an hour long workshop for conference participants titled “Exposure to Closure” Tuesday Oct. 13th at 1:30pm. The workshop will inform dealers on how best to use sales training and technology to close deals. Mike and the AST team will be located at BOOTH #309 throughout the show.

Visit us at Twitter.com/AutoSearchTech. We will be posting live updates and pictures.

The Leedom and Associates National Special Finance and Buy Here - Pay Here Conference was founded in 1996 and is the longest running tradeshow dedicated to this segment of the automobile market and is considered the premier event for dealers serving the "unbankable" customer.

George Dans is a sales trainer and hands-on coach for automotive dealerships that are looking for powerful, leading edge sales training programs designed for today’s informed customer. George lives every one of the principals, selling skills and leadership strategies that he’ll share with you and your team.

Leedom and Associates, LLC is a management consulting firm that serves the automotive and finance industry. The firm offers Dealer Twenty Groups, consulting services, training, and education programs. The firm’s headquarters are in Sarasota, Florida.


AST Inc. Partners With The New England Independent Automobile Dealer Association

Posted on October 8, 2009

Auto Search Technologies Inc. is involved with many different state Independent Auto Dealers Association (IADA) and the National IADA. Helping to educate independent auto dealers about the changing state of the internet and auto industry is of top priority for AST. Mike D. Jackson, CEO AST, has given speeches, written articles and taught workshops for many state IADAs and the NIADA. He has done this as part of his commitment to better the used car industry. Mike has also put together a program to help individual IADAs grow their presence on the Internet and help their members get the most up-to-date industry information. AST has built software technology for the Idaho IADA, Louisiana IADA and the Pennsylvania IADA. We are proud to announce the launch of our most recent IADA site for the New England Independent Automobile Dealers Association. The New England IADA consists of Connecticut, Maine, New Hampshire, Rhode Island and Vermont.

AST Inc. donates web technology to IADAs as part of a partnership and has built the New England IADA a dynamic site packed with SEO.  Its site will be able to grow with the organization as each individual state broadens its membership and becomes more independent. AST Inc. also offers discounts on its products and services to IADA members as a way to encourage dealers to join.

AST inc. would like to thank Bill Boutwell the Executive Director of the New England IADA and his team for giving us the opportunity to help out such a great organization.

If you represent an Independent Auto Dealers association and would like to learn more about our donation programs please contact:

Mike Jackson, CEO

Ph: 949-608-0809

Email: mjackson@autosearchtech.com






2009 NIADA Convention Report

Posted on July 1, 2009

Auto Search Technologies Inc. presence at the 63rd Annual NIADA Convention & Expo was a huge success.  The NIADAs professionalism and quality of production was outstanding.  Throughout the conference, AST made contact with many great people who work hard every day to improve the used car industry. 

While at the conference, Michael D. Jackson (CEO) taught an educational workshop.  His workshop was beneficial for both tech savvy and Internet shy dealers alike, many of whom approached Michael after the class to learn more.  Michael and AST believe that education is of top priority and fully support both National and State IADAs.

AST looks forward to working with the NIADA on future projects and would like to give a special thanks to: Mike Linn, Kimberly Cook, Georgia Brown, Chase Tidwell, Troy Graff and the rest of the wonderful staff at the NIADA.




NIADA Workshop "HOW TO BUILD YOUR PRESENCE ON THE INTERNET"

Posted on April 27, 2009

Michael D. Jackson, CEO of Auto Search Technologies, Inc., will be teaching a workshop for the NIADA at the 63rd annual Convention & Expo in Orlando Florida on June 27th. Here is some additional informarion regarding the event:

06/27/09

3:45pm-4:30pm Workshop

“HOW TO BUILD YOUR PRESENCE ON THE INTERNET”

Michael D. Jackson (CEO) Auto Search Technologies, Inc

Already have a website? Is it the best that it can be? What is your search engine placement? This workshop will point out the “dos” and

“don’ts” of effective websites and appropriate protocol. Now’s your chance to learn from an expert and rise to the top!

Auto Search Technologies, Inc & George Dans

Posted on April 3, 2009

AST is excited to announce that George Dans has been recently named Vice President of Public Relations as well as the Executive Director on the Board for Auto Search Technologies, Inc.

George Dans is one of North America’s leading authorities on the development of human potential, personal and professional effectiveness and business leadership. His approach
is dynamic, exciting and interactive. George is a high quality speaker with the ability to ignite the fire within every individual he touches and motivate people toward peak performance.

George addresses thousands of men and women nationally each year on the subjects of human potential, personal growth, selling, managing and leadership. The goal of his
training is to provide immediate improvement followed by long-term positive results.  George Dans began his retail sales career in 1975. He is a sales professional armed with
enthusiasm, confidence, self-esteem, and effective selling skills.

George was a top producing salesperson for a leading Honda dealership in Southern California and was promoted to team leader, closer, manager and eventually became their Director of Training. As a hands-on visionary, George created a complete in-house training program and developed a solid reputation for his ability to recruit, hire, train, motivate and coach a top producing team of sales professionals.

George Dans has been helping dealerships reach the next level in sales, gross and team performance since 1993. He has championed several training seminars and workshops on
a factory level for
Toyota, Honda, Daimler Chrysler and Kia - all resulting in measurable increases in unit sales, market share and customer satisfaction. George has recently
completed custom in-house training for dealerships in
Canada, Puerto Rico, and Mexico; plus has spoken for The ADA Groups in Ohio, Massachusetts, Georgia, and Canada.

George spoke at the National Auto Dealers Association Convention and Exposition 2004 and had also been chosen to speak again for NADA 2005. He is also a featured trainer for
NADA and their continuing education classes. George has been selected as a prestigious member of the National Speakers Association in 2005. His client base includes
successful companies with revenues in excess of $250 million dollars, and the ASTN (Automotive Television Satellite Network).

George has spoken at the Mexican Automotive Symposium, Daimler Chrysler Minority Dealers Association, Wisconsin Auto & Truck Dealers Association, Chris Leedom's Buy Here Pay Here / Special Finance 20 Groups across the country.

As an international trainer and motivator, George empowers the “Best To Get Fired Up”. He consults with dealers and key decision makers on how to fulfill their dealership vision
of sales success and profitability. George is a trainer and hands-on coach for dealerships that are looking for powerful, leading edge training programs designed for today’s
informed customer.

With George Dan experience and success in the automotive industry he will be a valuable asset to Auto Search Technologies, Inc. as well as a play an intricate roll with: training, marketing, sales, and growth for Auto Search Technologies, Inc.

Auto Search Technologies CEO Mike Jackson to attend "Buy Here Pay Here" Event in Las Vegas

Posted on October 7, 2008

Auto Search Technologies, Inc. CEO Mike Jackson will be hosting an exhibit with partner company George Dans at the Leedom 14th Annual National Special Finance and Buy Here - Pay Here Conference in Las Vegas. The conference will be on October 12 – October 14 at Cesar's Palace. This is the longest running event dedicated to dealers serving the special finance and buy here - pay here market. Since 1996, over 9500 attendees have participated in this Conference to maximize their sales and profit.

AST has recently launched its "Buy here – pay here" service available for clients to incorporate into their website. Their eCommerce software is featured on their online shopping cart for dealers wanting to enhance their websites.

Leedom and Associates, LLC is a management consulting firm that serves the automotive and finance industry. The firm offers Dealer Twenty Groups, consulting services, training, and education programs. Leedom and Associates, LLC founded the National Special Finance and Buy Here – Pay Here Conference in 1996. The firm's headquarters are in Sarasota, Florida. Over the past eight years the partners have served over 3,500 dealers through 20 Groups, Consulting, and Training. The company has independent and franchise dealer 20 Groups domiciled throughout the entire North American continent.

Partnered with George Dans, AST Visits 2008 Pennsylvania Independent Automobile Dealership Associati

Posted on August 28, 2008

Auto Search Technologies, Inc. and George Dans announced their mutual partnership for "360 degree exposure to closure" campaign at the 2008 Pennsylvania Independent Automobile Dealership Association (PIADA) in Atlantic City, New Jersey on August 17, 2008.

AST designs custom websites for auto dealers nationwide through Auto Search Online. The company specializes in many forms of online marketing for auto dealers, such as direct and network marketing, as well as being SEO specialists. George Dans provides sales training classes on how to utilize sales training techniques to stay on top in a constantly changing industry. Together they offer a full service package to dealers looking to optimize sales.

This event was the single largest dealer conference in the Northeast, and included many industry notables. Presentations were given by George Dans, Michael York, DJ Harrington, Michael Benoit, and many more. The PIADA is a non profit organization that provides numerous resources to dealers to assist them. During the convention, AST also announced its partnership with Jack Egan of CM Dealer Services Corporation. To learn more about Auto Search Technologies and their partnerships, visit www.autosearchtech.com.

The 2008 Idaho State Independent Automotive Dealer Association (ISIADA) Convention

Posted on August 6, 2008

The Idaho State Independent Automotive Dealer Association (ISIADA) Convention / Continuing Education Classes held at the Shilo Inn in Idaho Falls on July 31-August 2 was considered a success by all attendees. As the Presidential Sponsors of the event, Auto Search Technologies, Inc. President Beto Paredes and CEO Mike Jackson were invited to hold a two hour class on "History of the Internet & Internet Marketing for Dealerships" on August 1.

Mr. Paredes and Mr. Jackson discussed the importance of establishing an online presence and how marketing techniques have evolved as technology continues to become more advanced. They also taught attendees how they can maximize revenue for their dealerships by using these proven marketing techniques.

AST designs custom, professional websites for auto dealers nationwide through Auto Search Online. The company specializes in many forms of online marketing for auto dealers, such as direct and network marketing, as well as being SEO specialists. They have a formula that guarantees their clients' websites will be listed in the top ten of most major search engines regionally. AST also has a number of valuable monthly services offered through their AutoHitList National Dealer Listing Network. This network leverages hundreds of websites and millions of web pages for dealers, ensuring that their inventory is viewed by a vast audience. Other services include eCommerce software, VIN Decoders for easy data entry, web hosting, and many more to enhance dealers' websites.

ISIADA Convention / Continuing Education Classes are a valuable tool for independent auto dealers to network with colleagues while learning valuable information on how to enhance their services and increase sales. The classes held at this event were intended to benefit dealers and cover a variety of topics from how to maximize profits to utilizing technology. The event on July 31-August 2 will also include entertainment for the entire family, such as a kids' swim, drawings, hay rides, barn dances, and many other things which will make this conference a fun weekend trip as well as a beneficial service to auto dealers. To learn more about this or future events, please visit www.isiada.com.

Auto Search Technologies (AST) announces its new website launch

Posted on July 25, 2008

Auto Search Technologies (AST) announces its new website launch. Combining their product Auto Search Online Individual Dealer Website with the services offered through the AutoHitList.com National Dealer Listing Network, this website will be more efficient and convenient for old and new clients.

AST has grown swiftly since its launch in October of 2007. The company has a developed code base library that allows them to complete projects swiftly and guarantees top search engine placement for auto dealers. Clients can purchase a website from the team of software engineers and designers and can now also choose from a number of monthly services such as placement on the AutoHitList, media brokering, eCommerce software, and many more. These products and services are all available directly through the new website.

The success of AST is evidence of the growing trend of many companies to offer their products online, including the auto dealer industry. These companies need assistance in developing the necessary software to be successful online and gain maximum exposure, turning to companies such as AST to provide them with these online services.

In addition to products and services, the new website will feature partnership opportunities for companies interested in being affiliated with AST or even gaining AST services. Also partnering with AST are state associations across the country. AST donates its time and technology to assist these non profit organizations to thank them for the time and effort they put forth to serve independent auto dealers throughout the US. To date, the Louisiana and Idaho State Independent Auto Dealer Associations have partnered with AST.

AST offers both the product Auto Search Online Independent Dealer Website, which is a custom designed website fully owned by the dealer. In addition, they offer many monthly services through their AutoHitList National Dealer Listing Network, such as media brokering/direct online marketing, an eCommerce package for online payments, VIN Decoder, and a growing list of other website enhancements for their clients. To learn more about this company, visit their new website at www.autosearchtech.com.

AST Announces Launch of Several New Services

Posted on July 8, 2008

AST announces the launch of many new services for their client base. These services will enhance the website created custom for each client and are available on a monthly basis. The website itself, called the Auto Search Online, has no fees associated with it beyond the purchase/design costs, but AST is continually designing new technology to augment their original creation to better serve their clients in the rapidly evolving Internet climate.

These new services include a "buy here, pay here" eCommerce set up. This merchant accounting software will allow client websites to include a shopping cart through which customers can purchase different products and services that dealerships may offer (such as car parts, etc.), and enables customers to pay online using credit card, debit card, or electronic check.

AST's most popular service, the Auto Hit List National Dealer Listing Network is another beneficial option available to AST clients. AST has created a large network which allows them to leverage millions of web pages and hundreds of websites for dealers' inventory. The Auto Hit List also comes with a Vin Decoder, which assists in data entry by increasing speed and reducing error. The Auto Hit List also includes the ability to create Craigslist templates. Craigslist is a free site for anyone to post ads and search through postings; it has continued to grow in size and popularity. AST will also post clients' inventory on several different high traffic places on the Internet, including the very popular Google base.

Dealers can also utilize the news syndication feature, which allows them to add news pages to their website. This feature will greatly increase SEO, or search engine optimization, a specialty of the AST team. They are constantly designing new ways for their clients to benefit from AST experience in online marketing and software design, efforts which have resulted in many satisfied clients.

Auto Search Technologies Helping State Associations

Posted on June 3, 2008

Providing support to local dealers, setting standards of integrity, and offering a name people can trust are invaluable services the Independent Dealer Association imparts. We want to offer our services to assist local and national Independent Dealer Associations in improving their communication and availability to local independent auto dealers. Auto Search Technologies offers premier software design services to dealers nationwide. We are offering our services free of charge to further our philosophy of supporting local dealers and increasing business integrity.

In the past, we have formed lasting and beneficial relationships with Idaho State Independent Dealer Association (ISIDA) and the Louisiana Independent Auto Dealers Association (LAIADA). Working closely with the board, we supported their teams in integrating with the World Wide Web, giving them invaluable tools and support. We continue to work to assure that their technology is up-to-date by continually updating our own software programs and applying any necessary changes to further benefit ISIDA and LAIADA. Developing a personal relationship with these organizations allowed us to improve our own services offered to dealers and customers that trust us to provide them with profitable results and reputable professionals.

We desire to form personal relationships with dealers that sacrifice their personal time to sit on the board and work hard to benefit independent auto dealers and consumers. Investing one's time, while not always recognized, can often be more difficult and valuable than investing one's money. We recognize the value of these efforts and wish to put forth our personal efforts, as well.

We have taken the time to brainstorm a concept about what a state association needs and have developed a dynamic web interface that can be customized to provide optimal performance while still being easy to use. We also offer communication technologies in addition to our web design technologies that will help you stay better connected with your dealers and work much more efficiently. We know your time is valuable and we want to give you a software package that is designed to work for you.

Staying better connected with dealers will allow information exchange to be faster and easier for dealers and for your organization to provide better services and assistance for current members while becoming more accessible to potential new members. With web technology constantly evolving, staying up-to-date is imperative for any business or organization to remain viable and comprehensible to its member base. We want to help you provide the best possible service to your members through the latest web and communication technology.

Not only will this technology benefit your members and dealers, but will also be more accessible to consumers. Purchasing a car is a big decision, and your organization can help provide consumers with useful tips and resources to assist them in the process of easily find a reputable dealer in their area. Your organization gives consumers the peace of mind knowing members follow a strict code of ethics and the ability to make better informed decisions. Our user-friendly interface will benefit your organization, members, and consumers.

Auto Search Technologies provides individual dealer websites customized for each dealer through Auto Search Online, as well as a National Dealer Listing Network AutoHitList.com which leverages hundreds of websites and millions of high traffic web pages for our dealers. The success of our customers is important to us, and we hope by partnering with your organization we can offer better services to our network of dealers nationwide. We hope to encourage them to take advantage of the benefits provided by becoming familiar with and joining their state independent dealer association.

Working with local and national Independent Dealer Associations not only gives us the chance to contribute back to dealers, but will allow us to align our name with that of a trusted and respected organization. Working together, we can provide the best possible service to dealers and consumers alike.

We believe that working directly with state organizations will bring the most benefit to independent auto dealers. Dealers that can form a personal relationship with their state organizations build a better reputation and increase their knowledge of ethical procedures and the importance of integrity throughout the business process. Through improving services provided to dealers, these dealers can then in turn improve the services they offer their customers.

Our experience from working with independent auto dealer associations in the past, as well as our vast experience in software design has equipped Auto Search Technologies to provide state organizations the best possible web and communication technologies. These technologies have allowed these organizations for work better with independent dealers and consumers. We are excited about the opportunity to form relationships with dedicated individuals and organizations of integrity to provide better services to the independent auto dealers. We care about our customers and want them to benefit as much as possible from our endeavors on their behalf. It is our hope that you will give us the opportunity to give back to our communities and demonstrate what Auto Search Technologies can do for your organizations and its members.


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