Mike Jackson, sought after trainer and CEO of AST Keynoted at the NABD Las Vegas 2016 Buy Here Pay Here convention and got incredible reviews.
As experts in the industry Chris Jackson, President and Mike Jackson, CEO of AST collaborated on a powerful new presentation for the NABD dealer audience.
There is something in the air for auto dealers that is creating major shifts in the industry. It really is no secret, the new Millennial buyers want something new. They are not just after a car that is a good price and reliable. This new car buyer audience is differentiating their decisions on several factors. These include trending information, social proof, and even judging from the kind of involvement dealers have in their local social media. Mike delivered a powerhouse message for dealers and even though his talk went over by 20 minutes everyone remained on the edge of their seats and stayed for the entire presentation.
AST maintains a presence on the Expo floor at every NABD conference. After his Keynote, Mike offered to give the pretensions that was developed on a jump drive to the dealers that attended. They were flooded with interested dealers and quickly ran out of jump drives. The NABD has since publihsed their presneation and you can find that here.
If you are a dealer in the market to understand the changing landscape of Internet marketing especially the new Millennial buyers you need the experts. Take some time ot review the presentation listed here and then get a hold of us! Let’s talk about what we can do for your dealership.